AARP wants customers to feel their relationship with AARP is what?

The relationship that AARP seeks to cultivate with its customers is characterized as effortless and inspiring because the organization aims to create a positive and meaningful connection with its members. This involves providing easy access to resources, support, and services that enhance the lives of older adults, fostering a sense of community and belonging. An effortless experience refers to how AARP strives to simplify processes and interactions for its members, ensuring they can easily navigate services without unnecessary hurdles.

Moreover, the idea of being inspiring aligns with AARP’s mission to empower individuals aged 50 and older to live their best lives. By focusing on uplifting messages and valuable content that resonates with their members' experiences and aspirations, AARP builds a relationship grounded in trust, motivation, and a shared vision for a fulfilling life. This approach contrasts sharply with relationships that are complicated, long-term in a contractual sense, or minimal and detached, which do not resonate with AARP's customer-centric philosophy.