What Not to Say at a United Healthcare Marketing Event

Agent Rita Garcia must not do which of the following while conducting a marketing/sales event?

• A. Offer refreshments to attendees
• B. State the plan she's presenting is the best plan on the market
• C. Provide an overview of eligibility requirements
• D. Distribute business cards to consumers

Answer: (B)

In a marketing or sales event, it is important for agents to present information that is accurate and compliant with regulations. Stating that a specific plan is the "best plan on the market" can be misleading and subjective, as what constitutes the "best" plan may vary based on individual needs, preferences, and circumstances. This type of statement can also violate regulations set forth by insurance oversight authorities, which require agents to provide balanced and truthful information about the plans being offered. In contrast, offering refreshments, providing an overview of eligibility requirements, and distributing business cards are standard practices that are generally acceptable. These activities can enhance the experience for attendees and provide important information without making misleading claims. Thus, it is crucial for agents to avoid presenting opinions as facts and instead focus on factual, clear, and compliant communication when discussing insurance products during marketing events.

So, you've been tasked with conducting a marketing or sales event for United Healthcare. Sounds exciting, right? But hold up! There are definitely some things you should avoid saying—let's unpack that!

Know Your Role: Compliance Is Key

You may think, "It’s just a casual meeting! What’s the big deal?" Well, here's the thing: when it comes to marketing healthcare plans, compliance isn’t just important; it’s essential. So, what’s the first rule? Avoid saying that the plan you’re showcasing is the absolute best option on the market.

Why Not Claim 'The Best'?

Imagine walking into a store, and the salesperson, with all the gusto in the world, tells you, "This is the best product you'll ever find!" Sounds persuasive, huh? But better ask yourself, who decides what’s 'best'? A statement like that can be a slippery slope, especially in healthcare. Whether it’s distinguishes between plan features, costs, or benefits, it can vary based on individual situations. Plus, regulators want agents like you to present balanced information.

Stating something is the 'best' can sound misleading or subjective. Think about your own needs or those of your clients—it’s all about what fits them specifically rather than blanket statements.

So, What’s Acceptable?

You might wonder: If I can’t say certain things, what can I do? Don’t fret! Here are some actions that keep you in the safe zone:

• Offer Refreshments: Everyone loves a little snack or drink, right? Offering refreshments helps create a friendly atmosphere.

• Provide an Overview of Eligibility Requirements: This information is essential! It guides your attendees on whether they can even enroll in the plans you’re discussing. Clear communication here saves everyone time and confusion.

• Distribute Business Cards: Handing out your business card is a great way for attendees to reach out with any questions later. It’s like saying, "I’m here for you."

Remember to Engage

So, you’re in the clear to do these activities, but don’t forget to engage your audience. Ask questions! Invite feedback! And yes, be approachable. People are more likely to trust an agent who creates a dialogue rather than presents a one-way street of information.

What If You Slip Up?

You might think, "What happens if I do accidentally make a misleading claim?" First, take a deep breath. Mistakes happen even to the best of us! The key is to correct the information as soon as you can. Reiterate the facts—people appreciate honesty.

The Takeaway

At the end of the day (sorry, I know I promised not to say that!), your goal during these marketing events is to present clear, accurate information while ensuring compliance with regulations. Avoid subjective claims about plans being the best to keep yourself and your agency out of hot water. In short, be informative, be compliant, and enjoy the process!

And remember, it’s all about the connection—insurance might be a serious topic, but building those relationships doesn’t have to be all business! Keep it light, engaging, and informative, and you’ll leave a positive impression that lasts well beyond the event.