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The IEP, or Initial Enrollment Period, is specifically designed for customers who are newly eligible for Medicare Parts A and B. During this designated period, eligible individuals can select a stand-alone Prescription Drug Plan (PDP) or a Medicare Advantage Plan with drug coverage (MA-PD). The importance of the IEP lies in its unique timing, which ensures that new enrollees can secure their Medicare coverage without any penalties or delays.

During the IEP, beneficiaries have the opportunity to review their options, explore different plans, and make informed decisions based on their personal health needs and preferences. This allows for a smoother transition into the Medicare system, as individuals are often navigating new healthcare options for the first time.

While other choices may reference relevant aspects of healthcare coverage, they do not specifically pertain to the initial enrollment context for newly eligible Medicare beneficiaries. Understanding the specific role of the IEP helps clarify its importance in the Medicare enrollment process.