What action by Dr. Westberry at a marketing/sales event is considered non-compliant?

Offering blood pressure screenings as consumers wait for the event to begin is considered non-compliant due to the regulations surrounding marketing and sales events in healthcare settings. These regulations are designed to ensure that promotional activities remain focused on the products or services being offered and do not involve clinical or medical services that could be interpreted as a medical evaluation or service.

By providing health screenings at a marketing event, Dr. Westberry could cross the line into offering medical care, which should be separate from marketing activities. The primary focus at such events should be on educating potential patients about the available healthcare plans and services rather than providing direct medical services or interventions.

In contrast, distributing brochures about the plans, advertising his medical services (when compliant with regulations), and sharing patient testimonials are typically acceptable practices as they align more closely with informational and promotional guidelines specific to health insurance marketing.