What action should an agent avoid during a Medicare marketing event?

During a Medicare marketing event, it is important for an agent to create an atmosphere that allows potential beneficiaries to feel comfortable and informed about their choices. Requiring attendees to sign up immediately can create pressure and may not align with the ethical standards expected in Medicare marketing. It is crucial for beneficiaries to have the time to consider their options thoroughly and make informed decisions without feeling rushed.

Agents should focus on providing valuable information, answering questions, and facilitating a supportive environment where attendees can gather information and reflect on their decisions. This approach helps build trust between the agent and potential clients, which is essential for fostering long-term relationships in the Medicare space.