What are the two main purposes of marketing materials?

The primary purposes of marketing materials are to draw attention to a plan sponsor and influence enrollment decisions. Effective marketing materials are designed to capture the interest of potential clients or members, highlighting the unique features and benefits of a health plan. By effectively communicating the value and advantages of a health plan, these materials play a crucial role in motivating individuals to consider enrolling in the plan.

The focus on influencing enrollment decisions is central to the marketing function, as organizations aim to attract new members and grow their user base. Effective marketing not only generates awareness but also facilitates a decision-making process for potential enrollees, encouraging them to choose the specific plan being promoted.