What does the acronym BRC stand for?

The acronym BRC stands for Business Reply Card. This term is commonly used in marketing and communications to refer to a type of card that businesses send to customers or prospects, allowing them to respond easily and without having to pay postage. Business Reply Cards are designed to facilitate customer engagement, often used in direct mail campaigns where businesses want to encourage responses from recipients.

These cards are pre-addressed to the company's location, and the sender simply fills out the card and returns it, knowing that the business will cover the postage costs. This tool is effective in various contexts, including surveys, promotional offers, and service inquiries, as it simplifies the process for the recipient, thereby increasing the likelihood of response.