What information must be provided by agents during a marketing event?

Agents must provide current marketing materials approved by CMS during a marketing event to ensure compliance with regulations governing healthcare marketing practices. The Centers for Medicare & Medicaid Services (CMS) sets strict guidelines to protect consumers and maintain the integrity of the information presented. Using approved materials ensures that the information shared is accurate, clear, and consistent with the policies and services being offered. This helps prevent confusion among consumers and ensures that they receive reliable information when making decisions about their healthcare coverage.

The other options, while they may seem beneficial, do not align with CMS requirements. Personal testimonials, for instance, can be subjective and may not provide an accurate representation of the services. Comparative pricing could mislead consumers and is not a standard feature promoted in CMS-approved materials. Lastly, unrestricted access to all potentially available plans is impractical, as agents are typically limited to discussing specific plans for which they are licensed or appointed. Thus, providing only CMS-approved marketing materials is essential to ensure compliance and protect consumer interests.