What information should be present in marketing materials?

The correct choice is focused on the essential information that should be included in marketing materials for healthcare plans or services. This encompasses details about benefits, costs, and ranking standards, as these elements are crucial for potential consumers to make informed decisions.

Benefits inform users about what services or coverage will be provided, which can influence their choice in selecting a plan that best meets their health needs. Costs outline what consumers can expect to pay, including premiums, deductibles, and out-of-pocket expenses. Ranking standards help users compare different plans based on performance measures and customer satisfaction, enhancing transparency in the decision-making process.

In contrast, personal experiences of users, while potentially valuable, do not provide the comprehensive, factual basis required in formal marketing materials. Steps for filing a complaint, although important, are more relevant to customer service resources rather than marketing. General market trends may provide context but do not offer specific and actionable information for consumers evaluating a particular plan. Thus, the inclusion of benefits, costs, and ranking standards ensures that marketing materials effectively communicate the necessary information consumers need to evaluate their options.