What is a guideline agents must follow when interacting with consumers?

Agents should maintain consumer confidentiality because protecting personal and sensitive information is fundamental in building trust and ensuring compliance with legal and ethical standards. Confidentiality is critical in the healthcare industry as it ensures that any private information shared by the consumer is kept secure and not disclosed without consent. Upholding confidentiality not only fosters a better relationship with clients but also helps to adhere to regulations such as HIPAA, which sets strict guidelines on how personal health information should be handled. Maintaining this trust is essential for effective communication and ultimately the success of the agent's role.