What is a key requirement for agents when using marketing materials?

Agents are required to market products they are certified to sell to ensure compliance with regulations and maintain the integrity of the sales process. This ensures that the agent possesses the necessary knowledge and understanding of the products, enabling them to provide accurate information and guidance to potential clients. Selling products for which they are certified helps protect consumers from misinformation and ensures that agents can address any questions or concerns about the products effectively. Additionally, this requirement helps uphold the standards and reputation of the insurance provider, ensuring that agents represent the products accurately and ethically.

The other options do not align with best practices in the industry. Using generic marketing strategies does not account for the specific features and benefits of the products agents are certified to sell, potentially leading to confusion for consumers. Sharing personal experiences may not provide the objective information needed and could lead to biases. Creating their own marketing content could result in inconsistencies and non-compliance with company guidelines, as agents must use approved materials to maintain brand integrity and message accuracy.