What is a misleading practice regarding marketing materials?

Adding personal comments to marketing materials can be misleading because it introduces subjective interpretations or opinions that may not accurately represent the company's products or benefits. United Healthcare, like many organizations, provides specific marketing materials to ensure that all information conveyed to potential customers is clear, accurate, and compliant with regulatory standards. When representatives add personal comments, it can distort the intended message or create confusion regarding the actual benefits and terms of the products being offered. This practice can mislead consumers, who rely on provided materials to make informed decisions. Adhering strictly to official materials helps to maintain consistency in messaging and reduces the risk of spreading misinformation.