What is an action considered when enrolling a customer in a plan without proper certification?

Enrolling a customer in a plan without proper certification is categorized as an unqualified sale. This designation signifies that the enrollment process did not adhere to the required standards or regulations established for proper certification. In the context of health insurance, proper certification ensures that agents or brokers have the necessary knowledge, training, and credentials to accurately assist customers in understanding their options and making informed decisions. This maintains the integrity of the sales process and protects consumers.

When an agent proceeds with enrollments without proper certification, it raises concerns about compliance and adherence to regulatory standards, which can lead to penalties or issues with the enrollment itself. Thus, deeming such an action as an unqualified sale emphasizes the importance of certification and regulatory compliance in the health insurance industry.