What is one goal of AARP in relation to their consumers?

One of the primary goals of AARP in relation to their consumers is to make member interaction simple and enjoyable. AARP, which stands for the American Association of Retired Persons, is committed to serving its members—primarily older adults—by providing resources, support, and services that cater to their needs. Simplifying interaction means creating user-friendly platforms and services that allow members to easily access information, enroll in benefits, communicate with representatives, and enjoy the overall experience of being part of the organization. This focus on a positive member experience aligns with AARP’s mission of empowering older individuals to live their best lives, ensuring that they feel valued and supported throughout their journey. Therefore, enhancing member interactions is more in line with AARP’s vision than merely seeking to sell products or limit options, allowing consumers to have a seamless and satisfactory experience.