What is one of the key elements to ensure when planning an event in a public space?

Evaluating the event's potential audience is crucial when planning an event in a public space because understanding who will attend helps shape many aspects of the event's design and execution. By assessing the demographics, interests, and needs of the potential audience, planners can tailor the event experience to meet their expectations and increase engagement. This understanding influences decisions such as the choice of location, the types of activities or programming offered, marketing strategies, and even the timing of the event. A well-informed approach to the audience ensures that the event appeals to the right people and meets its objectives effectively.