What is the most common setup for informal marketing/sales events?

The most common setup for informal marketing or sales events is indeed a kiosk or booth setup. This format allows for a more casual and engaging environment where potential customers can interact with representatives, view products, and ask questions in a relaxed atmosphere. Booths can be situated in high foot-traffic areas, making it easier for attendees to discover and engage with the offerings without the formality or commitment often associated with stage presentations or webinars.

Kiosks provide a platform for personal interaction, creating opportunities to build relationships and directly address customer needs, which is essential for effective informal marketing. This setup also allows for flexibility in presentation and can be easily adapted based on the audience's interests. Other setups, while useful in certain contexts, generally don't facilitate the same level of interaction or spontaneity as a booth or kiosk does in an informal setting.