What is the primary purpose of a BRC?

The primary purpose of a BRC, or Breadwinner Resource Card, is to obtain permission to contact consumers. This process is crucial in the context of ensuring compliance with regulations and safeguarding consumer privacy. Gaining explicit consent from consumers is essential for establishing a transparent relationship and building trust. This permission indicates that consumers are aware of how their information will be used and have agreed to be reached for further communication, which is often necessary for marketing purposes or when providing information about products or services that are beneficial to them.

In contrast, while securing a sale, fulfilling enrollment guidelines, and providing product information are important aspects of business dealings, they typically occur after the initial contact has been made and permission obtained. Each of those elements relies on the foundational step of obtaining that crucial permission from the consumer, underscoring the significance of the BRC.