What is the primary purpose of conducting a marketing/sales event?

The primary purpose of conducting a marketing or sales event is to promote awareness about health insurance options. These events are designed to engage potential customers and inform them about the various health insurance plans available to them. By educating attendees on the features, benefits, and offerings of different plans, the event can help individuals make informed decisions regarding their healthcare coverage.

In this context, raising awareness is crucial because many people may not fully understand their options or may be unaware of the specific health plans that cater to their needs. This promotional aspect often includes addressing common misconceptions about health insurance, showcasing the value of the plans offered, and demonstrating how these products can fit into the attendees' healthcare needs.

Gathering personal information from attendees, conducting surveys on healthcare satisfaction, and educating the public on specific health topics, while they may be components of a broader strategy or part of the event's overall structure, do not capture the central aim of a marketing or sales event as effectively as promoting awareness does. The ultimate goal is to enhance understanding of insurance products and encourage enrollment.