What method of contact is permitted for Agent Ralph to market Medicare Advantage Plans?

When marketing Medicare Advantage Plans, the guidelines set forth by the Centers for Medicare & Medicaid Services (CMS) specifically outline acceptable communication methods. Sending flyers via postal mail is a compliant method as it allows for the dissemination of information to potential enrollees without direct interaction. This method respects the privacy and preferences of individuals who may not wish to receive unsolicited visits or calls.

Direct marketing methods, such as cold-calling residents, may lead to unintended pressure on individuals who are not actively seeking information about Medicare Advantage Plans. In-person visits to households are generally discouraged unless an individual has expressed interest in receiving such a visit. Similarly, public advertisements, while a valid strategy for general awareness, must be carefully crafted to ensure they meet all regulatory standards without directly soliciting individuals.

Therefore, the option of sending flyers via postal mail stands out as a compliant and respectful approach to engaging potential members regarding Medicare Advantage Plans.