What must Agent Rita Garcia avoid during a marketing/sales event?

Agent Rita Garcia must avoid stating that the plan she represents is the best on the market because such a claim can be misleading or deceptive. In the insurance industry, especially in healthcare, agents are prohibited from making comparisons that could imply superiority without substantial evidence. This is critical for ensuring that all representations made to potential clients are truthful and not misleading, which is emphasized under regulatory guidelines and ethical standards.

Making claims of superiority can create confusion among consumers about the available options and may lead to potential complaints or implications of false advertising. Therefore, it is essential for agents to focus on providing accurate and clear information about plan benefits and features without asserting that one plan is definitively the best compared to others. This approach enhances transparency and helps consumers make informed decisions based on comprehensive understanding rather than exaggerated claims.