What must agents announce at marketing or sales events in lieu of a Statement of Understanding (SOA) form?

At marketing or sales events, agents are required to announce the products that will be presented. This is important because it ensures transparency and allows attendees to be fully informed about what they can expect during the event. By clearly stating the products, agents help potential clients understand the options available to them, which is essential for making informed decisions regarding their healthcare coverage.

In the context of regulatory compliance, knowing which products will be discussed is a key element in maintaining ethical standards in sales practices. It also helps in fostering an open environment where potential clients can ask questions about specific products and address any concerns they may have.

Choosing to announce the agents’ professional credentials or the company mission statement, while relevant in some contexts, does not provide the attendees with immediate, pertinent information about the specific offerings they are interested in. The duration of the appointment is also less critical than knowing the specifics of what is being offered, as it does not directly impact the decision-making process related to the products discussed during the event.