What must agents do regarding how gifts are marketed?

The requirement for agents to be transparent and clear when marketing gifts is crucial for maintaining trust and compliance in the industry. Transparency ensures that consumers understand what they are being offered, the value of the gifts, any conditions attached to receiving them, and how these gifts relate to the services provided. Clear communication helps prevent misunderstandings and promotes an ethical approach to marketing, as it allows consumers to make informed decisions based on accurate information. This aligns with best practices and regulatory standards that seek to protect consumers in various markets, including healthcare.

While other options may seem appealing in different contexts, they do not prioritize the ethical responsibility of clear communication, which is essential for fostering trust between the agent and the consumer.