What must an agent do to maintain compliance during marketing activities?

Maintaining compliance during marketing activities is crucial for agents to ensure that they adhere to regulatory standards and best practices within the healthcare industry. Working within approved marketing guidelines allows agents to align their activities with the expectations set forth by governing bodies and their organization. These guidelines typically outline permissible communication methods, required disclosures, and restrictions on misleading information.

By following these established protocols, agents foster transparency and build trust with potential clients, which is essential in the health insurance marketplace. Compliance not only protects consumers but also safeguards agents and their organizations from potential penalties and reputational damage associated with non-compliance. Therefore, adhering to approved marketing guidelines is the foundational step agents must take to ensure their marketing activities are ethical and compliant.