What must Marcus include in his advertisement for an educational event?

Including a clear indication that the event is for educational purposes only is essential because it helps to set the correct expectations for the attendees. This transparency ensures that participants are aware that the focus of the event is on education rather than on sales or marketing initiatives. By doing so, Marcus aligns with ethical standards and regulations that govern healthcare marketing, particularly in contexts where promotional activities might be scrutinized.

This clarity not only complies with industry guidelines but also builds trust with the audience, which can enhance the overall effectiveness of the educational event. It allows attendees to engage more freely with the information being presented, without the concern of being influenced by promotional tactics.