What must marketing materials for UHC plans receive prior to use?

Marketing materials for United Healthcare (UHC) plans must receive approval by UHC and the Centers for Medicare & Medicaid Services (CMS) prior to use to ensure compliance with regulations and to maintain the integrity and accuracy of the information being presented to potential beneficiaries. This approval process is vital because it verifies that the materials adhere to legal standards, are not misleading, and provide clear, truthful information about the plans. This is especially important in the context of Medicare-related products where consumers rely significantly on accurate information to make informed decisions about their healthcare options. Furthermore, such oversight helps ensure that the marketing practices are ethical and align with both UHC’s brand values and the regulations set forth by CMS.