What should Agent Rita Garcia avoid stating during her marketing/sales event?

Agent Rita Garcia should avoid stating that the plan she is presenting is the best plan on the market because such a claim can mislead potential clients and violate advertising regulations set forth by insurance governing bodies. Making subjective statements about a plan being the “best” can imply a level of guarantee or superiority that cannot be substantiated, especially as individuals' needs and circumstances vary widely.

In marketing and sales for insurance and healthcare plans, it's essential to stick to factual information and verifiable benefits of the plan rather than promoting it as the premier option without qualifications. This approach not only maintains integrity but also helps build trust with clients by focusing on their specific needs and the characteristics of the plan itself rather than making promotional claims that could be considered deceptive.