What should Marge do if she suspects someone is evaluating her marketing/sales event?

When Marge suspects that someone is evaluating her marketing or sales event, continuing to conduct the event as she normally would is the most effective approach. By doing so, she maintains a professional atmosphere and ensures that all participants still receive the intended experience and benefits of the event.

This response allows Marge to showcase her organization's standard practices and commitment to quality, regardless of outside scrutiny. It also demonstrates confidence in her abilities and the value of the event, potentially leading to positive impressions from both the evaluator and the attendees. Maintaining consistency in execution can also help build trust and credibility, factors that are critical in marketing and sales.

Though engaging the individual might seem proactive, it could distract from the event's flow and may not yield useful insights. Canceling the event would not only inconvenience attendees but could also reflect poorly on Marge's organization. Ignoring the individual might come off as unprofessional and could raise questions about her reliability and transparency in conducting business. Thus, proceeding with the event as planned is the most strategic and beneficial decision.