What type of product should agents enroll consumers in?

Agents should enroll consumers in a product that meets their needs and goals because the primary objective of any insurance or healthcare product is to align with the individual circumstances and health requirements of the consumer. This approach ensures that the consumer receives the appropriate coverage that fits their specific situations, such as medical conditions, budget constraints, and preference for healthcare providers.

Choosing a product based solely on the lowest premiums may not provide the needed coverage or benefits that the consumer requires, leading to potential gaps in health care or unexpected out-of-pocket expenses. Popularity in the market or advertising highlights may not necessarily equate to suitability for every individual consumer. Products may be well-marketed but may not address the unique needs of each person, such as specialized care or specific health issues. Focusing on a personalized fit creates better satisfaction and long-term health outcomes.