What was Paul’s mistake during the marketing/sales event?

Paul's mistake during the marketing/sales event involved including an enrollment book instead of the appropriate materials. Enrollment books are typically more detailed and focused on the specifics of the enrollment process, which may not be as engaging for the audience at a marketing or sales event. Instead, the expectation is often to provide materials that encourage interest and understanding of the products being offered, such as brochures or consumer guides. By including the enrollment book, Paul may have missed the opportunity to effectively engage the audience and convey the benefits of the products in a more attractive format, potentially hindering the overall success of the event.