When discussing marketing materials, what should an agent refrain from doing?

An agent should refrain from adding or modifying any content in marketing materials because such actions can lead to misinformation or misrepresentation of the company's offerings. Regulatory compliance is critical in marketing, particularly in the healthcare industry, where accuracy and clarity are essential. When agents alter the approved materials, they may convey information that does not align with the company's standards or may even violate legal regulations. Sticking to the provided materials ensures that all information conveyed to consumers is consistent, accurate, and complies with company policies and industry regulations, thereby protecting both the agent and the organization from potential liability or reputational damage.