When inviting a provider or vendor to an educational event, what must they refrain from doing?

Inviting a provider or vendor to an educational event typically involves ensuring that the focus remains on education rather than marketing. One key aspect of maintaining this educational integrity is that providers should refrain from offering free health screenings as a marketing activity. This practice can blur the lines between education and promotion, potentially leading to perceived or real conflicts of interest.

Free health screenings, while valuable for community health, can also serve as a tool to market services or products, which is not the primary purpose of educational events. By keeping this activity out of such settings, the event can maintain its focus on providing unbiased information and education to attendees without the influence of commercial interests that might arise from marketing tactics.

In contrast, distributing promotional materials, informational brochures, or presenting videos about services, while they can also tread close to the line, may have educational value when framed correctly and in appropriate contexts. Hence, refraining from offering free health screenings is emphasized to preserve the educational intent of the event.