When marketing United Healthcare Medicare plans, agents must ensure to use what type of materials?

The correct choice emphasizes the importance of using approved materials when marketing United Healthcare Medicare plans, which is crucial for compliance and accuracy. Medicare marketing guidelines established by the Centers for Medicare & Medicaid Services (CMS) require agents to use specific marketing materials that have been vetted for correctness and compliance with legal standards. Using approved CMS and United Healthcare materials ensures that the information being provided to potential clients is accurate, consistent, and adheres to regulatory requirements.

This approach not only protects the integrity of the Medicare program but also provides potential enrollees with reliable information to make informed decisions about their health coverage. Agents must avoid using outdated materials, personal opinions, or generic health plan information, as these could mislead enrollees and potentially violate compliance regulations. Approved materials are designed to accurately reflect the plans and benefits offered, ensuring that agents convey a clear and truthful representation of the services available.