Which action is considered unsolicited contact with a Medicare eligible consumer?

The concept of unsolicited contact with a Medicare eligible consumer involves reaching out to individuals without an established relationship or prior consent. In this context, mailing a marketing brochure via postal mail may be considered solicited contact if the recipient has indicated interest in receiving such information. However, it is essential to recognize that sending unsolicited marketing materials can be viewed as contacting someone without permission, especially if they have not opted in to receive such correspondence.

In contrast, cold calling is a direct method of outreach where the consumer has not expressed prior interest. Similarly, sending a text message about available plans also represents an unsolicited approach unless there is an existing relationship or consent. Dropping off flyers in senior centers can be thought of as promoting products but is less direct than contacting individuals directly, making it a more accepted practice in certain promotional activities.

Understanding the nuances between these methods highlights the importance of consumer consent and prior engagement when communicating with individuals who are eligible for Medicare.