Which action taken by Dr. Westberry at a marketing event would be considered non-compliant?

Offering free health screenings to attendees at a marketing event would be considered non-compliant because it could be viewed as providing an inducement to attract individuals to enroll in a Medicare plan. The Centers for Medicare & Medicaid Services (CMS) has strict guidelines regarding marketing activities for Medicare plans, emphasizing that promotional efforts should focus on information dissemination rather than incentivizing enrollment through free services or gifts. Therefore, providing free health screenings could be seen as an improper incentive that could mislead beneficiaries regarding the nature of the services offered by the Medicare plan, compromising the integrity of the enrollment process.

In contrast, providing promotional materials about Medicare plans and discussing patient experiences can serve an educational purpose in informing potential enrollees about their options without crossing compliance boundaries. Additionally, distributing enrollment forms, while a sensitive matter, is permitted as part of the enrollment process when done in accordance with regulatory guidelines, ensuring that patients have the necessary information to make informed choices.