Which marketing materials must not be displayed at a marketing/sales event?

The correct choice indicates that non-health related product brochures must not be displayed at a marketing or sales event. This guideline is in place to ensure that marketing efforts remain focused and compliant with regulations that govern health-related marketing practices. In a healthcare context, it's vital to maintain clarity and relevance when presenting materials to potential members or consumers. Displaying only health-related products keeps the focus on the specific services and plans being offered, thus avoiding confusion or the potential for misleading information.

Promotional materials should ideally provide clear and actionable information relevant to healthcare options available to consumers, which enhances understanding and supports informed decision-making. Non-health-related materials can distract from this purpose, could inadvertently promote unrelated products, and may violate compliance requirements set by regulatory bodies overseeing health insurance marketing. This reinforces the importance of maintaining a clear and relevant focus on health-related topics within such events.