Which of the following is NOT included in marketing materials?

In the context of marketing materials for healthcare plans, it is important to understand the types of content that are typically included. Marketing materials are primarily focused on providing prospective members with essential information about the health plan's features, benefits, and costs.

Benefits or benefit structure is a critical part of marketing materials as it informs potential members what services and advantages the plan offers, such as coverage for specific medical treatments or preventive services. Cost-sharing information is also vital, as it helps consumers understand their financial responsibilities, including premiums, deductibles, copayments, and coinsurance.

While consumer testimonials can be powerful and persuasive marketing tools, they do not fall under the essential informational components that regulatory bodies typically require to be included in marketing materials. Testimonials are subjective and rely on personal experiences, which can vary widely and may not provide a complete or accurate picture of the plan's offerings. As a result, testimonials might not be classified as necessary content within standardized marketing materials.

Measurements or ranking standards might also be included in promotional content to highlight a plan's performance based on various benchmarks. However, these are usually more technical assessments that help consumers gauge the quality or efficiency of a plan rather than direct marketing points.

Therefore, consumer testimonials are not standard components of marketing materials in the