Which of the following marketing materials must not be displayed, distributed, or provided to consumers attending a marketing/sales event?

The correct choice highlights the importance of maintaining compliance with regulatory standards in the health insurance marketing field. Non-health related product brochures are not relevant to the core offerings of health insurance services and can create confusion during marketing events. Regulatory guidelines often stipulate that promotional materials should strictly pertain to health products and services to ensure that consumers receive accurate, focused information that is pertinent to their health care needs.

In contrast, materials like health-related product brochures, informational flyers about local health services, and guides on Medicare eligibility serve a direct purpose in informing the consumer about relevant health care options and eligibility criteria. This kind of targeted information not only adheres to regulatory expectations but also supports the goal of educating consumers on their available health care choices.