Which of the following materials is an agent not permitted to display at a marketing/sales event?

The correct response highlights the regulations surrounding what can be offered at marketing or sales events for healthcare services. Specifically, offering $5 gift cards as an incentive is not permitted because it could be construed as an inducement to solicit business, which goes against the guidelines for ethical marketing practices in the healthcare sector.

In contrast, materials like promotional brochures and health insurance pamphlets are generally acceptable as they provide information about services and plans without directly incentivizing or influencing decisions through financial enticement. Coupons for healthcare services may also be permissible under certain circumstances if they comply with applicable rules.

The focus on maintaining ethical standards in marketing is crucial to ensure that consumers make informed choices based on the quality and coverage of the services rather than being swayed by financial incentives.