Which of the following materials is an agent NOT permitted to display and/or distribute at a marketing/sales event?

Agents are prohibited from displaying or distributing gift cards or cash equivalents at marketing or sales events because these incentives could influence individuals’ decision-making, potentially leading to unfair practices. The rationale here is grounded in the need to ensure that consumers make informed choices about their healthcare coverage based on the quality and value of the offerings, rather than being swayed by financial incentives.

In contrast, brochures about health plans, informational flyers about the enrollment process, and branded items like pens and notepads are generally considered acceptable materials. These resources provide valuable information and support decision-making in a more ethical and informative manner, aligning with regulatory standards meant to protect consumers. Utilizing promotional items that are low in value and do not carry the same perceived monetary incentive as gift cards helps maintain the integrity of the marketing process.