Which of the following materials is an agent NOT permitted to display at a marketing/sales event?

The correct choice is that agents are not permitted to display gift cards to an in-network pharmacy at marketing or sales events. This restriction is in place because offering gift cards can be seen as an inducement, which violates regulations that aim to ensure that consumers make decisions based on the merits of the healthcare plan rather than incentives.

The rules governing marketing events are designed to maintain ethical standards and ensure that information provided to potential enrollees is clear and straightforward without any form of coercion or persuasion that might come from offering financial incentives. By prohibiting the display of gift cards, regulators aim to ensure that agents focus on providing education and information about the services being offered without the influence of potential rewards.

Other items such as informational brochures about Medicare plans, free health screenings, and enrollment forms for Medicare Advantage Plans are entirely appropriate for agents to display. These materials are directly related to educating consumers about their options in a transparent manner, ensuring that they are well-informed to make decisions regarding their healthcare coverage.