Why is an agent prohibited from entering their own email address on a consumer's enrollment application in LEAN?

The rationale behind the prohibition of agents entering their own email addresses on a consumer's enrollment application in LEAN is primarily focused on the integrity of communication. Communication through the enrollment process is intended exclusively for the consumer to ensure that they receive all relevant information directly. This approach promotes accountability and empowers the consumer by providing them with direct access to notifications, updates, and important documentation related to their enrollment.

In this context, ensuring that correspondence is directed solely to the consumer helps maintain clarity and prevents any potential misunderstandings or miscommunication that could arise if the agent were to receive the communication instead. It reinforces the principle that the consumer is the primary party in the enrollment process, and the agent's role is to assist them without usurping their right to direct communication regarding their healthcare options.